What can’t you subscribe to? Newspapers. Socks. Shirts. Beauty samples. Hygiene products. Organic boxes. And, of course, delicacies.
For €24 a month, you can have the Foodist Box delivered free to your door since the end of 2012. By subscription or also individually in the store. Thankfully, the Hamburg-based startup sent us the June box for testing purposes. It included a Pinot Gris from the Stefan Meyer winery, a chocolate cake in a jar, almonds with smoked salt, a porridge from Noats, a caramel cream, pumpkin seed pesto and apple chips.
The Foodist Box contains delicacies from European manufacturers, according to the advertising text. Now you can argue about what we would have called of the components of the present us box, as well, but the idea itself is of course good and especially the detailed description of the products and their manufacturers pleases and shows that at Foodist besides the Business there is also room for genuine enthusiasm for the goods.
If you look a little closer at the products, the Pinot Gris from Stefan Meyer really knows how to please, the smoked almonds are not bad, the chocolate cake in the glass turns out rather dry (better is, for example, the glass chocolate cake from Naschhafen), the caramel cream with cardamom and cinnamon, however, is really good and without the Foodist Box I would have this product from My Fancy Food (also from Hamburg) probably never discovered.
The Berlin pumpkin seed pesto was tasted last night together with nice pasta and some old Parmigiano – and found good. Perhaps a bit autumnal, but very intense and a good change from other pesto varieties.
To the apple chips and Noats, the porridge for the microwave (by the way, produced by the colleagues of MyMuesli) will have to talk again separately.
The Foodist Box is an exciting story with a lot of potential, maybe June was not the best of all months, but to fundamentally question a business model based on culinary and the discovery of unknown products or small suppliers is beyond me.
Quite the opposite: I will simply continue testing in the coming months and let myself be surprised. Positive, hopefully.
